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Social media plays an integral part in the business landscape. With 3.2 billion people using social media around the world, and 11 new users every second, it’s safe to say the fad has turned into a global standard.

Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post. Managing social media also includes engaging and interacting with social media users.

There are two options when it comes to social media management: tools and services. Social media management tools, like Hootsuite and Sprout Social, can streamline your strategy, allowing you to schedule posts, engage with users, and analyse trends. On the other hand, social media management services just do all the work for you, but they’ll cost you a pretty penny.

With the right strategy, social media management tools and services can help you reach this huge audience and make running a social media campaign decidedly simpler.

Still confused on which services best serves your needs? Get in touch!